Minimalist Web Information Technologies inc.


Expertise, Authoritativeness and Trustworthiness

E-A-T is used to determine the quality of YMYL pages and is evaluated by Expertise, Authoritativeness and Trustworthiness.


Google E-A-T guidelines relate to the evaluation of websites as content in terms of Expertise, Authoritativeness, and Trustworthiness.

The Expertise criterion is very important in terms of writing YMYL type website content by experts in the field. For example, a person who is competent in the field of finance is expected to write the contents of a website that gives advice to investors.

In the Authoritativeness criterion, it is necessary to indicate that the person who creates the content has authority. The user should be able to accept the given information without any doubt and be able to cite this content.

In the last criterion, Trustworthiness, it is of great importance that the user can trust the website and the website owner.

Reference :

To be continued...

This page was added on 27.08.2021 . It was last updated on 09.11.2021 . You can see the update times on other pages from the Update History page.

E-A-T (Expertise) :
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E-A-T (Authotitativenes) : Online Marketing | Dijital Marketing |
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E-A-T (Trustworthiness) : Search Engine and Marketplace |
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